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JOHN SKUFCA

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Working as a Creative Director and Media Producer with RWS Global, I led the creative vision and production for a portfolio of immersive entertainment experiences aboard MSC World Europa—named by Forbes as the “Best Luxury Cruise for Families.” Launched as a floating hotel for the Qatar World Cup, I helped shape a next-generation entertainment environment that fused cutting-edge technology, projection mapping, and live performance into unforgettable guest moments.

MSC World Europa

 

 

Key Experiences

  • Panorama Lounge: A three-story immersive concert venue featuring 270° panoramic projection, interactive LED flooring, and dynamic media content.

  • Luna Park: three immersive, free-roam experiences.

  • Palm Tree Light Shows: a large-scale outdoor spectacle with 5 different shows per night.

  • Living Exhibitions: a traveling parade of puppetry and storytelling.

  • Specialty Cocktails: In partnership with Aperol, a signature cocktail special to each theatrical experience.

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Key Contributions

  • Creative Oversight: Directed creative for immersive experiences integrating projection mapping, LED technology, and live performance.

  • Collaborative Development: Oversaw production design, storytelling, and guest experience strategy across entertainment offerings.

  • Media Production: Collaborated with graphic, video, and specialized media teams to deliver cohesive visual storytelling.  Contributed additional designs and achieved a 9% reduction in cost through efficient resource planning.

  • Creative Feedback: Conducted on-site creative supervision and real-time feedback during installation.

  • Client Relations: Presented vision and progress to MSC executive leadership, aligning creative goals with brand standards.

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Key Collaborators

  • RWS Global: Lead entertainment partner responsible for creative development, production, and delivery.

  • MSC Cruises: Creative stakeholder and cruise line partner, overseeing brand alignment and guest experience strategy.

  • Scenic and Media Teams: Visual design collaborators contributing projection mapping, LED integration, and scenic storytelling.

  • Site Operations: Onboard execution team managing venue readiness, scheduling, and installation logistics.

  • Wardrobe: Costume and styling team ensuring visual cohesion and performer functionality across immersive experiences.

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